Biggest Win
427 new patients year to date.
January to May 2026 reached 427 new patients, with January opening at 111 and March and April staying strong at 98 and 94. That points to a very healthy start to the year even with May softening.
01
Summary
What happened from February to May.
This is the fast owner-level read: biggest win, strongest area, main opportunity, and what deserves attention next.
Strongest Performance Area
Google Ads became more efficient through April.
Click volume climbed from 288 in February to 492 in April while cost per click improved from A$8.63 to A$6.63, which suggests the paid search account was finding more traffic at a better unit cost.
Main Opportunity
May softened and needs conversion support.
New patients fell to 52 in May and raw opportunities dropped to 11, even though calls remained high at 129. The practice likely has room to convert existing attention more effectively before only chasing more traffic.
02
Learned
What the reporting helped us understand.
These are the practical takeaways from February to May performance.
Strongest Result
March was the benchmark month.
Within the February to May reporting window, March produced the highest new patient total at 98, the highest Google Ads CTR at 14.98%, and one of the two peak call months at 129.
Best Performing Channel
Google Ads was the clearest demand engine.
Google Ads generated the majority of tracked opportunities across the period, and paid traffic quality improved through April before softening slightly in May.
Key Learning
Call demand stayed resilient even when leads dipped.
May still delivered 129 calls and 103 unique callers, which means patient interest did not disappear even though raw opportunity creation was lower.
Strategic Opportunity
Lead handling clarity matters more now.
Several April and May opportunity entries look administrative or test-like, which makes cleaner stage management and clearer qualification even more important for decision-making.
03
Results
The clearest business outcomes in one view.
This view brings together the top-line patient outcome with the lead, call, and paid search activity behind it.
New Patients
427
111 in January, 72 in February, 98 in March, 94 in April, 52 in May.
Raw Leads
62
58 if obvious admin or test-style entries are excluded.
Inbound Calls
460
432 answered calls across the four-month window.
Google Ads Spend
A$11.91K
1,658 clicks across February to May.
Trend Read
Momentum built, then broke in May.
New patient volume rose from 72 in February to 98 in March, stayed strong at 94 in April, then fell sharply to 52 in May. That makes May the month to diagnose, not the months before it.
Demand Read
The practice kept attracting attention.
Call volume stayed elevated after March, Google Ads clicks held above 480 in both April and May, and website traffic remained steady at 1.14K visitors.
Business Read
The best next win is stronger conversion.
Because demand remained healthy while patient outcomes softened, the next lift is likely to come from booking flow, follow-up consistency, and CRM hygiene more than from adding more traffic alone.
04
New Patient Numbers
Long-term new patient trend.
Joondanna Family Dental entered 2026 with its strongest start in the history shown here, before easing back in May.
2026 Start
January to May 2026 delivered 427 new patients, comfortably ahead of the same January to May stretch in 2025 at 292 and well above every prior year shown.
Peak Months
January 2026 opened at 111, giving the year a very strong start, followed by March and April at 98 and 94. Only December 2024 sits higher in the full history shown.
Most Recent Read
May 2026 finished at 52. That was a clear pullback from April’s 94 and March’s 98, but it still sat ahead of May 2022, May 2023, and May 2024, and only trailed May 2025 at 70.
Commercial Read
The year still looks strong overall, but the May slowdown breaks the earlier run-rate. The key question is whether that softening came from demand quality, conversion handling, or a short-term operational constraint.
05
Leads
Opportunity-based lead capture by month.
Lead volume remained heavily weighted toward Google Ads, with webchat providing the strongest secondary contribution.
February
12Total Leads
Google Ads9
Webchat2
Website Contact Form1
February produced a modest 12 leads, with Google Ads responsible for three quarters of volume. Webchat and the website contact form added supporting contribution, but paid search was clearly doing most of the demand generation.
March
19Total Leads
Google Ads15
Webchat4
March was a stronger lead month at 19 and the cleanest month operationally. Google Ads remained dominant, while webchat added meaningful support without introducing much source fragmentation.
April
20Total Leads
Google Ads14
Webchat4
Website Contact Form2
April delivered the highest lead count at 20. Google Ads still led the mix, but website form submissions also improved, suggesting demand was spreading across more than one enquiry path.
May
11Total Leads
Google Ads8
Webchat2
Other / Test-style1
May dropped back to 11 leads. Google Ads still drove the majority of enquiries, but the lower total points to softer conversion into tracked opportunities even though broader demand signals remained active.
06
Calls
Inbound call activity by month.
Monthly call performance is shown through total volume, handling quality, caller mix, and missed-call detail.
February
81
Total Calls
February established the baseline month: call volume was lower than the months that followed, but answer rate still held at 91%, which points to solid handling even before demand accelerated.
Core KPIs
Average Duration
2:28
Answer Rate
91%
Status / Outcome
Answered calls74
Missed calls5
Voicemail calls2
Top Keywords
joondanna family dental12
dentist near me4
dental clinic near me3
View 5 missed calls
2026-02-27 10:26:49Name: Namgay DemContact: +61433478047Source: google paid
2026-02-26 12:23:41Name: UnknownContact: +61422215701Source: Unknown
2026-02-16 13:26:10Name: UnknownContact: +61405014023Source: Unknown
2026-02-07 10:19:05Name: UnknownContact: +61478176955Source: Unknown
2026-02-05 16:01:15Name: UnknownContact: +61469767368Source: Unknown
March
129
Total Calls
March was the strongest operational call month, pairing peak volume with the highest answer rate at 96%. This suggests the practice handled higher demand without letting service quality slip.
Core KPIs
Average Duration
2:13
Answer Rate
96%
Status / Outcome
Answered calls124
Missed calls4
Voicemail calls1
Top Keywords
joondanna family dental16
dentist perth4
dentist near me3
joondanna dental2
View 4 missed calls
2026-03-31 17:04:50Name: UnknownContact: +61447093995Source: Unknown
2026-03-30 14:10:47Name: UnknownContact: +61405510923Source: Unknown
2026-03-19 10:44:19Name: UnknownContact: +61456553059Source: google paid
2026-03-14 08:40:31Name: UnknownContact: +61461430671Source: google paid
April
121
Total Calls
April remained a strong call month with longer average conversations at 2:33. Volume stayed high, although the small rise in missed and voicemail calls suggests a little more pressure on front-desk handling.
Core KPIs
Average Duration
2:33
Answer Rate
93%
Status / Outcome
Answered calls113
Missed calls6
Voicemail calls2
Top Keywords
joondanna family dental12
dentist perth2
dentist near me2
View 6 missed calls
2026-04-28 11:13:47Name: UnknownContact: +61472909859Source: Unknown
2026-04-20 10:59:28Name: UnknownContact: +61452621409Source: Unknown
2026-04-15 12:33:57Name: 📅Anna - Appointment RescheduleContact: +61409227913Source: Unknown
2026-04-15 12:33:34Name: 📅Anna - Appointment RescheduleContact: +61409227913Source: Unknown
2026-04-09 14:41:11Name: UnknownContact: +61420314508Source: Unknown
2026-04-06 07:41:51Name: UnknownContact: +61407940016Source: google paid
May
129
Total Calls
May matched March for total call volume, which confirms that patient interest remained active. The softer patient outcome for the month therefore looks more like a conversion issue than a demand problem.
Core KPIs
Average Duration
2:01
Answer Rate
94%
Status / Outcome
Answered calls121
Missed calls7
Voicemail calls1
Top Keywords
joondanna family dental12
dentist perth2
View 7 missed calls
2026-05-29 15:30:48Name: ✨Padraig Daly - Teeth WhiteningContact: +61473493418Source: Unknown
2026-05-28 11:22:56Name: UnknownContact: +61477631437Source: Unknown
2026-05-23 08:05:55Name: UnknownContact: +61428130236Source: Unknown
2026-05-14 08:42:44Name: UnknownContact: +61422881146Source: Unknown
2026-05-13 12:01:34Name: UnknownContact: +61415295425Source: google paid
2026-05-11 10:08:44Name: UnknownContact: +61417094328Source: Unknown
2026-05-06 11:52:07Name: UnknownContact: +61423001348Source: Unknown
07
Google Ads
Paid search performance by month.
Google Ads improved in scale and efficiency through April before engagement softened in May.
February
288 clicks
Total spentA$2.49K
CPCA$8.63
CTR13.41%
February established a solid baseline: click volume was the lowest of the four months, but CTR was already healthy, which suggests the ads were relevant even before efficiency improved.
March
395 clicks
Total spentA$2.92K
CPCA$7.39
CTR14.98%
March was a strong step forward: clicks rose sharply, CPC dropped, and CTR peaked, showing the account was buying more traffic while also attracting more qualified attention.
April
492 clicks
Total spentA$3.26K
CPCA$6.63
CTR13.7%
April delivered the most scale with the most efficient CPC in the set. Even with slightly softer CTR than March, this month likely gave the account its best balance of reach and cost control.
May
483 clicks
Total spentA$3.24K
CPCA$6.71
CTR10.54%
May largely held April’s traffic volume and CPC discipline, but the drop in CTR points to softer ad engagement. The account still drove scale, though creative or query tightening would be worth reviewing next.
08
Website Traffic
Website traffic and channel mix.
Website traffic remained stable overall, with direct, organic, and paid traffic driving nearly all visits.
Website Traffic
1.14K website visitors with minimal movement period over period.
Traffic slipped only 0.35% from the prior period, which points to stable overall visibility rather than a major drop in demand. The strongest visible sources were direct or uncategorised traffic at 439, organic search at 346, and CPC traffic at 309.
Direct, organic, and CPC together made up almost all measured traffic, so the clearest takeaway is channel mix clarity rather than a broad traffic decline.
Total Visitors
1.14K
Change Vs Prior
-0.35%
Top Source
Direct / uncategorised
Direct / uncategorised
439
Organic
346
CPC
309
Referral
26
Social
3
The remaining visits were spread across very small source categories, so they are not broken out separately here.
09
Google Business Profile
Google Business Profile visibility and actions.
Google Business Profile remained an active local discovery channel, especially through Maps.
Google Business Profile
1.32K total GBP views and 76 GBP calls.
GBP remained a meaningful local discovery channel, with 625 search impressions, 699 map impressions, 86 website visits, and 76 calls. Maps slightly outperformed search, which suggests local intent remains strong around location-based discovery.
This supports the idea that local visibility is still doing its job. The next question is how consistently that attention is being converted once patients call or click through.
Total Views
1.32K
Calls
76
Website Visits
86
Tracked Bookings
N/A
10
Landing Page/s
Landing page review and conversion focus.
Paid traffic is being directed primarily to a single landing page, making it one of the most important conversion points in the journey.
Primary Landing Page
joondannafamilydental.com.au/landing-page/
This page is a critical conversion surface for high-intent paid traffic. With May demand signals staying active while new patient numbers softened, the landing page deserves attention as one of the first places where momentum may be leaking.
The goal is not only attracting clicks, but helping high-intent visitors move confidently into an enquiry or booking action.
Message clarity
The page should quickly confirm what the practice offers, who it is for, and why a visitor should take the next step now.
Booking friction
Form length, mobile usability, and the visibility of the next action are likely to have a direct effect on how many visitors become real enquiries.
Conversion opportunity
If traffic quality remained healthy in April and May, even a small lift in landing-page conversion could materially improve lead and patient outcomes.
11
Additional Notes
Pending website information.
Booking Deposit Policy
Awaiting confirmation for website inclusion.
Final details around the booking deposit policy are still pending if the practice would like that information included on the website.
12
Wins
The executive read on what stands out most.
Biggest Win
427 new patients were recorded year to date.
The practice built a very strong start to 2026, even with momentum easing in May.
Strongest Growth Area
Paid search efficiency improved through April.
Clicks rose and CPC fell at the same time, which is a healthy direction for account performance.
Best Performing Channel
Google Ads remained the clearest lead source.
It dominated opportunity source mix in every month across the reporting period.
Biggest Opportunity
Improve booking and follow-up flow after the enquiry.
May call demand stayed strong, which means some value may be leaking after the first touch.
Area to Watch
CRM data hygiene needs tighter rules.
Admin, voicemail-only, reschedule, and verification-style entries appeared in the lead flow and should be separated more clearly from genuine opportunities.
Strategic Insight
The issue is not simply visibility.
Traffic, calls, and GBP activity suggest demand is present; the bigger commercial question is conversion quality.
13
Action Plan
What we should do next, and why.
The action plan is built around keeping demand strong while tightening conversion from first touch to booked outcome.
1
Audit the May conversion path.
Review how paid traffic, calls, and landing-page enquiries were handled in May so we can find where the patient journey slowed down after strong March and April performance.
2
Tighten CRM lead rules.
Separate genuine new-patient opportunities from reschedules, admin notes, or test records so the practice can trust lead reporting and make better month-to-month decisions.
3
Improve landing-page and booking flow clarity.
Use the main landing page as a conversion lever by strengthening offer clarity, form simplicity, and mobile booking confidence for high-intent visitors.